Why Am I So Stupid

Why on earth did I not wait to create a back end product before racking up something like $400 with Google?

I hope your impatience was worth it moron.

Yes the data is worth something but I would probably be even or close to it had I just been smarter.

wow

so for one hour of my bosses time he has now sold over 60 units at $997 a pop. He gets half of it. And guess how much it costed him to advertise....

Zero dollars.

"the money is in the list" - This oversaid quote is making more and more sense.

All the real estate gurus are talking about him. How did this newbie investor/guru make this kind of cash with his FIRST webinar to his list? Its simple.

He is a marketing genius. He does direct mail rather than share the same names and email addresses all the other gurus out there. He sets up smart joint ventures with people who have good products. He writes emails that get people to take action. The guy wont let me send an email until every single period and space is exactly the way he thinks it should be.

And he asks for my advice which I find pretty cool.

The super-cool thing is I am jacking the webinar structure and email series to my own endeavors. I wonder if it will work in my niche...

I got a new computer out of the success of that webinar. Its not mine but as much time as I spend up here its certainly going to seem that way.

yikes

So even though the numbers are pretty good I am still losing money. I think I have to change the price point. That and I have to both create a higher priced product and use other methods of traffic generation other than Google.

Im out something like $370.

I know what I have to do. Now its a matter of doing it.

Views of Money

I am starting to see the concept of money differently.

When I was younger it was very black and white. I had 5 bucks and it would get me something of value. I spend the 5 bucks, I get the something and then I consume it in some way and Im done.

If someone were to say to me...pay 5 bucks now for something that will bring you 10 bucks later I would balk. But its 5 bucks. Screw that. I might lose it.

I finally started implementing the education I have been paying monthly for. Though I am not seeing a full return on the money, I learned things that I will ALWAYS know now that will actually save me money later. The more I think about it the more abstract it seems. But its very cool.

Another thing is time. Time is actually worth something. I am fully willing to pay people to do tedious shit for me now. Its all about breaking down what your time is worth. Do I focus on menial tasks I can delegate for a few bucks an hour or do I actually hand over the task and focus on things that are worth more per hour?

Finally education. My boss's partner said something tonight. Poor people have big TVs. Rich people have big libraries. That makes sense. And though the noncomformist, smelly Saturn driver in me hates the thought of agreeing with "the rich", but its true. Its all about how you spend your time and what you choose to fill your head with that will shape the reality you find yourself in.

Don't tell anyone but I think I am growing up or something.

the power of information

I helped with the nuts and bolts of my bosses webinar tonight. The price point was $997 a pop teaching people how to invest in probate real estate. They sold over 35 units. Do the math. My boss said we should have happy hour soon. Aw shucks. Just glad I could help.

This is the business to be in people.

in the hole...but okay with it

So far I am about 250 in the hole with Google. There are a lot of tiny factors that go into bringing that cost lower and lower. The cool thing is I know what those factors are and I am moving in that direction.

Honestly it would have been less had I not been so anxious to get started. I suppose the feeling of stagnation is more painful than losing money to me. I don't regret it. It feels good to get this train moving. 6 sales and a double sale (?).

I am going to start looking for affiliates to drive traffic to my site. I see about 26 people already sending SOME traffic to my site via ClickBank. But they are probably hobbyists and might not know how to do it right. I need the the super- affilates willing to drop real money. I am prepared to give them the bulk of the sale for their time. Making $1-2 per sale but building a list of BUYERS is a sweet deal. My friend Mike used to make the bulk of his income from the work of about 3-5 super-affiliates. That kind of "eggs in one basket" scares me but he has since expanded his traffic sources. I saw his new Audi this weekend. Holy shit its hot. I just want a car with headlights that point straight and no dent in the hood. ;)

Nerdish Leanings

So I have two lives. One is music/other indulgences and the other is a deep fascination of marketing information products online.

It made for a very schizophrenic singular blog. So this is my lame business side. If you want tales of debauchery, this is not it.

For example....

I sent out a blast to my list today with my first affiliate product. My fear is that it will take away paying customers from my product. But when the payout for the affiliate product is more than my payout for mine....its hard to resist.

1 sale today. the sales letter is currently converting at 5%. Its pretty impressive. Now if I can just get my Google clicks to under 30 cents each then I will actually pull a profit on the front end. I have seriously been considering doing a split test for a 27 and 37 dollar price point. The extra 10 bucks would change everything.

Of course it would probably be easier to create a back end and upsell. Its on the list, believe me.