Wednesday, January 27, 2010
upsell
I added a simple upsell before people buy that a lot of folks are taking. An extra $17 per sale for 20% of my buyers is pretty cool. I wonder how far I can stretch that amount before people decide to not go with it. I have heard some people say it needs to be about 30-35% of the product price for the upsell to be effective.
Monday, January 25, 2010
more momentum
Moving forward bit by bit.
List up to about 2400 people.
Returns staying near 7-8% (good number)
conversion rate around 2.5% (freaking great number)
Bigger and bigger gap between sales and ad spend (That's a good thing)
Still predicting 6 months until I can replace my current income. Provided these numbers stay consistent.
What needs work:
opt in rate is only 15-17%. I want 20+
I need more content emails. I am recycling too many which will create more unsubscribes.
But still Ive come a long way in a year.
List up to about 2400 people.
Returns staying near 7-8% (good number)
conversion rate around 2.5% (freaking great number)
Bigger and bigger gap between sales and ad spend (That's a good thing)
Still predicting 6 months until I can replace my current income. Provided these numbers stay consistent.
What needs work:
opt in rate is only 15-17%. I want 20+
I need more content emails. I am recycling too many which will create more unsubscribes.
But still Ive come a long way in a year.
Monday, January 4, 2010
1 month stats
Okay going back exactly one month to December 4th I have hit the $1000 mark in gross sales.
A couple refunds and my ad costs eats up most of that but I still walked away with a couple hundred in profit. Its not the upward sloping graph I assumed it would be but its still looking good.
So much to do to optimize everything but just not enough time with work, music and life.
A couple refunds and my ad costs eats up most of that but I still walked away with a couple hundred in profit. Its not the upward sloping graph I assumed it would be but its still looking good.
So much to do to optimize everything but just not enough time with work, music and life.
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