update

good stuff. 460 in profit for May. But I had a "memorial day sale" so that padded the numbers big time.

yeah yeah i know

this blog sucks. I post rarely.

Things are looking good. My new job has uncovered some amazing adwords techniques that got my clicks down to under 10 cents per click and a Click-Through Rate of over 1.5%.

Stats I used to fantasize about as being impossible.

upsell

I added a simple upsell before people buy that a lot of folks are taking. An extra $17 per sale for 20% of my buyers is pretty cool. I wonder how far I can stretch that amount before people decide to not go with it. I have heard some people say it needs to be about 30-35% of the product price for the upsell to be effective.

more momentum

Moving forward bit by bit.

List up to about 2400 people.

Returns staying near 7-8% (good number)

conversion rate around 2.5% (freaking great number)

Bigger and bigger gap between sales and ad spend (That's a good thing)

Still predicting 6 months until I can replace my current income. Provided these numbers stay consistent.

What needs work:

opt in rate is only 15-17%. I want 20+

I need more content emails. I am recycling too many which will create more unsubscribes.

But still Ive come a long way in a year.

1 month stats

Okay going back exactly one month to December 4th I have hit the $1000 mark in gross sales.

A couple refunds and my ad costs eats up most of that but I still walked away with a couple hundred in profit. Its not the upward sloping graph I assumed it would be but its still looking good.

So much to do to optimize everything but just not enough time with work, music and life.